Olfactory Signature

Where art meets aroma.

MAH x dsm-firmenich:

an olfactory signature

Does a museum have its own specific scent? Is it possible to craft a fragrance that truly embodies it?

That was the challenge the Musée d’Art et d’Histoire in Geneva set itself—and today it boasts a singular olfactory signature, evoking the crisp bise, the lake’s hidden depths, and spring’s first blossoms.

We were delighted to partner with the Musée d’Art et d’Histoire and dsm-firmenich to bring this vision to life, from concept workshops and raw-material selection to the installation of custom diffusers

The scent debuted at an exclusive multisensory evening on 23 January 2025, featuring:

Scent-Necklace Tours: Wearable diffusers releasing curated accords before key Impressionist works—a world first.

Roundtable: MAH Director Marc-Olivier Wahler, artist-researcher Sissel Tolaas, and perfumer Loïc Bisceglie, discussing art and scent.

Ancient Fragrance Walk: Sampling recreated perfumes of Antiquity, including an Aphrodite-inspired aroma.

Now woven throughout the MAH’s visitor journey—from the welcome lobby to select galleries—this bespoke signature invites every guest to rediscover the museum through a fully sensory lens.

Looking for a bespoke project for your institution? Contact us at projects@rosettifirmenich.com.